Website Optimization / Analytics
What is GDPR?
The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. It also addresses the transfer of personal data outside the EU and EEA areas.
Implementation date: 25 May 2018
For website owners, the regulation means that you have to go through all of your personal data processing activities and make sure that they comply.
Typically, data processing activities on websites are one of two types:
on the one hand, contact forms, email subscriptions and the like, where the personal data is explicitly requested and submitted directly by the user,
and cookies and online tracking on the other
The GDPR means you have to go through both, and revise what data you are gathering, whether you really need this data and why, and how you are keeping it secure. The problem with cookies in the GDPR
Due to their multiple uses, cookies are often the tricky part of ensuring compliance with the regulation.
Cookies serve a range of different purposes from functionality and performance, over statistics, to targeted marketing click to now more about cookies in cookiebot.com
What does the GDPR consider personal data?
According to the European Commission’s Data Protection, personal data includes:
Name
Address
Localization
Online identifiers (IP address, cookie data)
Health information
Income
Cultural profile
and, more
How long your user-level and event-level data is stored in Google Analytics?
The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers.
For Web properties, the setting applies to user-level and event-level data. You can choose:
- 14 months
- 26 months
- 38 months
- 50 months
- Do not automatically expire
How to Make Your Site GDPR Friendly
The best (and easiest) thing to do is to make your site GDPR friendly. Thrive can help you with that!
First and foremost, your Privacy Policy should be updated. You can update it yourself, or we can help draft a GDPR-friendly policy.
Thrive can also audit your site and review what type of information it’s collecting. Plus, we can assist with adding and configuring the plugins necessary for site visitors to see what information you have saved on your site about them, and remove it if they choose.
How is my website affected by GDPR?
The GDPR focuses on informing individuals about how their data is being used and stored, or, data transparency. Whether you collect customers’ personal information through online forms, an e-commerce store, or otherwise, you will need to make sure that your policies and documentation support this transparency.
