Author

kittusiva.com

Why learn Scala Programming for Apache Spark

by kittusiva.com May 27, 2020

written by kittusiva.com

What is Scala?

Scala is an acronym for “Scalable Language”. It is a general-purpose programming language designed for the programmers who want to write programs in a concise, elegant, and type-safe way. Scala enables programmers to be more productive. Scala is developed as an object-oriented and functional programming language. From the functional programming perspective- each function in Scala is a value and from the object-oriented aspect – each value in Scala is an object.

Scala is a JVM based statistically typed language that is safe and expressive. With its extensions that can be easily integrated into the language-Scala is considered as the language of choice to achieve extensibility.

Why Learning Scala program

The most difficult thing for big data developers today is choosing a programming language for big data applications. Python and R programming, are the languages of choice among data scientists for building machine learning models whilst Java remains the go-to programming language for developing Hadoop applications.

With the rise of various big data frameworks like Apache Kafka and Apache Spark-Scala programming language has picked up prominence among big data developers.

With support for multiple programming languages like Java, Python, R, and Scala in Spark –it often becomes difficult for developers to decide which language to choose when working on a Spark project. A common question that industry experts are asked is – What language should I choose for my next Apache Spark project? The answer to this question varies, as it depends on the programming expertise of the developers but preferably Scala programming language has become the language of choice for working with big data frameworks like Apache Spark and Kafka.

List of PGP Programs:-

Register now – https://www.iiht.com/ils/pgp/big-data-development/

May 27, 2020 0 comments

Business courses Education Learn

Ultimate Guide to Switching Careers to Big Data

by kittusiva.com May 27, 2020

written by kittusiva.com

Big data analytics is the use of advanced analytic techniques to examine a large amount of structured, semi-structured, and unstructured data and uncover hidden patterns, correlations, and other insights. With the advent of more and more data analytics tools, we can analyze data and get answers from it almost immediately.

Big data analytics helps organizations harness their data and use it to identify new business solutions. It has led industries to smarter business moves, more efficient operations, higher profits, and happier customers. To summarize, big data help businesses in –

Cost reduction

Software framework for storing data and running applications on clusters such as Hadoop and cloud-based analytics has brought significant cost advantages with data storage at scale – plus these also help businesses identify more efficient ways of doing business.

Better and faster decision making

With the swiftness of Hadoop and in-memory analytics, combined with the ability to analyze new sources of data, businesses are able to analyze information immediately – and make decisions based on actionable insights.

New products and services

Big data analytics provides the ability to gauge customer needs and satisfaction through customer data. A programmatic study of customer data allows businesses to give customers what they want. This has enabled more businesses to create new products to meet customers’ needs.

For More Information on click here – Big Data Courses and training in online

List of PGP Programs:-

Register now – https://www.iiht.com/ils/pgp/big-data-development/

May 27, 2020 0 comments

Business Education

Post Graduate Program in Big Data Development

by kittusiva.com May 26, 2020

written by kittusiva.com

These PG Programs are being offered in the field of IT with a strong focus on trending technology skills such as Big Data, Cloud Infrastructure, DevOps, and Full Stack Development. And thus these programs can be termed as “mastery made flexible!” and a pathway to today’s top IT jobs. Virtual technology lab access to learners ensures that they gain critical working experience in-demand skills and stand out during interviews. For professionals taking these programs, these credentials remain a competitive advantage for their career advancement.

List of PGP Programs:-

PGP in Big Data Development

450+ Hrs
VILT & Self-paced
Learn Python, Hadoop, HDFS, Spark, SQL
Top Projects
Predictive analytics strategies
Product Recommendations Systems
Healthcare Data Management uses Apache Hadoop
Social media data analysis using Hadoop
In-flight intelligence

Download Brochure- https://www.iiht.com/wp-content/uploads/2020/05/PGP-Java-Full-Stack-JU-IIHT.pdf

May 26, 2020 0 comments

Business Education

Post Graduate Programme In Full Stack

by kittusiva.com May 26, 2020

written by kittusiva.com

List of PGP Programs:-

Technologies Covered and Programs Offered

450+ Hrs.
VILT & Self-paced
Learn App Dev, Software Design, J2EE, CI/CD, DevOps, AWS
Top Projects
Personal Photo Gallery Similar to Myalbum
MY e-SHOP Similar to Myntra
Cargo Booking System for Transport Industry Similar to Bluedart
Food Ordering System Similar to Foodpanda

Download Brochure- https://www.iiht.com/wp-content/uploads/2020/05/PGP-Java-Full-Stack-JU-IIHT.pdf

May 26, 2020 0 comments

Digital Marketing Learn Paid Campaigns / Marketing

DSP, DMP and SSP Platforms and provides

by kittusiva.com March 16, 2020

written by kittusiva.com

After analysis of the DSP – DMP – SSP – Programmatic Advertising platforms, The first thing that I understand how “Programmatic media buying and data management platforms” are working and how their core technologies build between these platforms.

I divided these platforms into 3 parts.

1st part: Sourcing the data

Sourcing the audience’s data is available in 3 types.

1st type of Sourcing data – Website victors data, CRM data, Social channels, Search visitors, Display, Web Analytics, or any other source of data they own. This type of data used to call as 1st Party Data.

2nd type of Sourcing data – This is like someone having the first-party data Or someone having 1st part user apps data & purchase history or External sources data or original company share they internal data to the Second party. This type of data used to call as 2nd Party Data.

3rd type of Sourcing data – Data providers having data from various sources & Package data, this data collected from venders or owned by other parties. Example – Cookies data. This type of data used to call as 3rd Party Data.

How this data looks and how to use it:-

From the 1st party data, we can collect only the following date after GDPR Regulation, this information that companies can collect from their own sources, this 1st party data is trusted and valuable users data.

Demography.
visited websites & interactions.
Purchase history.
Interests.
Time spent on the website.

How to use this – By using 1st party data, we can deliver our user’s personalized experiences and display them relevant ads. The information can be easily segmented and monetized by using a Data Management Platform.

Example:-

We analyze your web traffic and create audiences who are looking for specific products.
We can target their interest in a particular topic or blog.
We can build personalized messages and notifications.

Note:- In 1st party date we will get not only the store data, user profiles, user source, user behaviour (likes / Dislikes) and which website he visited after moving from our website.

Suggestion from my end – Adobe Audiences Manager is the Best DMP tool for Us.

From the 2nd party data – I already said this 2^nd party we receive from another company and it will come from various sources, like owned by 3^rd parties or partner, offline sources, websites, apps or surveys etc… In this 2nd part, the date will get mostly into Location, interest, and behaviour.

How to use it:- Compare to 1st data this is a low-quality date but We know our business so we should collect related to our business from 2nd party data.

Note:- We should create a campaign based on user interests. and new offers on their interests.

From the 3rd party data – This data is related to online users and it looks like Gender, Age, Interests, and audience groups like ( Automobile, Travel, etc..)

This 3rd party data we have to collect from data providers.

How to use it:-

run personalized ad campaigns
send tailored marketing messages
precisely target your audience
reach out to new customers

Note: This Data collected by Data provider pay to collect their customer data from websites visitors. So this data has a target the right audience and it also targets related audiences So it will help us to build a Brand awareness to the relevant audience in the less budget.

Where to buy this 3rd party data.

Adform, AppNexus, Oracle, MediaMath, Adobe, DoubleClick, bidTheatre, Lotame, Eyeota, Adsquare, Adex, LiveRamp.

2nd part: Platforms & Providers

Till now I checked on DSP, DMP and SSP Platforms and provides.

DSP – Demand-side Platform

This DSP manage multiple ad exchange and data exchange accounts in one interface, This platform creates a unique opportunity for advertisers. By this platform, advertisers can buy mobile, search, and video ads publishers list. These allow real-time bidding and direct deals in publishers’ networks. this is known as programmatic advertising. Real-time bidding (Mean we can specify whom to reach and how much to spend and which ad space to select on a page) This platform helps advertisers to reach ad in a premium location on the website.

DSP – Providers :

Providers will provide direct deals from publishers in real times bidding and take things like browsing history, time of day, IP address, etc.. and This software allows us to purchase, analyze, manage ads across many networks from a single place.

Best Providers

Google Marketing Platform (DV360)
Quantcast
Rocket Fuel
MediaMath
Amazon (AAP)
LiveRamp
Choozle
TubeMogul
BrightRoll
AppNexus

Note: We can use DMP data in DSP Platform to build As campaign.

DMP – Data Management Platforms

DMP is used for collecting the large number use date and it allows us to analyze and targeting audiences across multiple platforms, devices, and media channels.

This Platform Builds on 5 interconnected pillars.

Collection, unification, organization, activation, and analytics.

Data Collection – It Collects data from own, or 1st, 2nd, and 3rd parties. and DMP having integrations and open APIs with other platforms, So we can collect data from external sources,

Data Classification – We can customize data as per customer databases. how we are going to use in that way we can Classification into your DMPs platform.

Ad Network Integration – Integrating ad networks like DSP and exchange, including Google, AppNexus, The Trade Desk, Turn, TubeMogul, Videology, Tremor Media, Yahoo, DataXu, and more!

Platforms:

Mapp Digital,
Lotame,
Oravle BlueKai,
MediaMath,
Reachforce,
Salesforce DMP,
Simpli.fi,
Adobe Audience Manager

SSP – Supply-side Platform

Same as DSP – This platform enables web publishers and digital out-of-home (DOOH) media owners to manage their advertising space. Individual sites can sell their advertising space. SSP sell advertising by Real-time bidding, but they can also work with the model of direct sales.

SSP – is more expensive. (This place is prepared by publisher on his site.)

Example – Publisher -> SSP -> Ad-Exchange -> DSP -> Advertiser.

3rd part: Which DMP & DSP we should us

March 16, 2020 0 comments

courses Learn

What is Adobe Analytics & Who to Implementation

by kittusiva.com February 24, 2020

written by kittusiva.com

Adobe Analytics is an analytics solution that enables your team and ultimately your organization to become data-driven. This video explains the purpose of Adobe Analytics, provides an overview of what data can be captured, and how the processed data can be accessed for further analysis and export.

This Adobe Analytics overview explains that the solution can be implemented on websites, mobile apps and any devices connected to the internet. The analysts have a variety of tools for preparing reports, building dashboards, analyzing data for data insights delivery. There are various analytics tools and UI available such as Analysis Workspace, Report Builder, Ad-hoc Analysis.

The data can be accessed in real-time thanks to Live Stream API capability. Raw data export is also supported. The data is not sampled that guarantees accurate analysis and reliable insights. Adobe Analytics (formerly Omniture SiteCatalyst) is part of Analytics Cloud and Experience Cloud that makes it highly integrated with Target, Audience Manager, Adobe Campaign, Media Optimizer, and others. All the data belongs to the Client. Adobe provides everything needed to make the analytics platform aligned with GDPR.

What is Adobe Analytics?

Adobe Analytics Implementation. Learn how to correctly implement s_code and AppMeasurement, use DTM and Launch. -Learn from andrewfrommoscow

It Has 1 to 14 Videos including:-

⭐PAGE NAMING CONVENTION in ADOBE ANALYTICS || Audi.de Implementation Audit
🔴SITE SECTIONS & SUBSECTIONS in ADOBE ANALYTICS || Audi.de Implementation Audit
Old school Adobe Analytics implementation || Metro.de Implementation Audit
GOOD & BAD PAGE NAMES in ADOBE ANALYTICS || Metro.de Implementation Audit
Custom Link Tracking in Adobe Analytics || Metro.de Implementation Audit
Global Report Suite Implementation in Adobe Analytics || Deutsche Post DHL Audit
Page Names in Adobe Analytics || Deutsche Post DHL Audit
Adobe Analytics: DUPLICATED SERVER CALLS (2018) || Miles & More Lufthansa Audit
Adobe Analytics: DUPLICATED SERVER CALLS (2018) || Miles & More Lufthansa Audit
Adobe Analytics: getTimeParting plugin (IMPORTANT Tips) || Miles & More Lufthansa Audit
Adobe Analytics: DTM IMPLEMENTATION MISTAKES (2018) || ForRent.com Audit
Adobe Analytics: EXPERIENCE CLOUD ID aka MCID (2018) || American Airlines Audit
Adobe Launch Implementation Video Course 2019
Adobe Analytics Report Suite Configuration Video Course

February 24, 2020 0 comments

Interview Questions Learn SEO

SEO Interview Questions – 2020 Set_2

by kittusiva.com February 20, 2020

written by kittusiva.com

1. What is Cross-linking? What is the function of Crosslinking?
2. What are Rich Snippets and how can they affect SEO Rankings?
3. What is the Broad Core Algorithm Update?
4. What is a Google Penalty and how to avoid them?
5. What do you mean by Cloaking?
6. What is Google Search Console or Webmasters Tools?
7. What is more important, having quality content or a high amount of backlinks?
8. What is the BERT Algorithm?
9. What is a Disavow Link? How to Disavow a link from your website?
10. What are the most important factors for improving Google search rank?
11. What are AMP pages in SEO?
12. How to optimize for RankBrain?
13. What is the difference between white hat and black hat SEO?
14. How to increase my Page Rank?
15. How is the bounce rate calculated?

1.What is Cross-linking? What is the function of Crosslinking?
Cross-linking is a white-hat SEO strategy to improve rankings by passing link juice between 2 websites through reciprocal links and inbound links.

Cross-linking is used mainly to increase Domain Authority by maintaining high-quality links on 2 websites on a given topic.

2. What are Rich Snippets and how can they affect SEO Rankings?
Rich snippets are a special form of results found in Google’s Search Engine which is basically a form of Structured Data. Rich snippets do not affect the website’s ranking directly. However, presenting the data in an organized tabular form, which is easy for the bot to understand quickly is the main factor that results in better rankings in the long run while also improving your Page Rank.

3. What is the Broad Core Algorithm Update?
In October 2019, Google announced that Broad Core Update shall become more frequent since 2020. It is basically an important update which can directly impact search visibility and rankings to a number of websites. Each time such an update is rolled out, (one in Nov 2019 and one in Jan 2020) Google updates rankings on websites based on its fundamental rule, i.e. E-A-T (Expertise, Authoritativeness, and Trustworthiness).

4. What is a Google Penalty and how to avoid them?
A Google penalty is a negative impact on your website’s search result ranking based on updates made to search algorithms or even a manual review. The penalty can be due to the various reasons with the main being usage of Black-Hat SEO techniques.

You can avoid a Google Penalty by avoiding these Black-Hat SEO Techniques:
Cloaking and/or Sneaky Redirects
Hidden Text
Keyword Stuffing
Pure Spam
Spammy Structured Markup
Thin Content With Little or No Actual Value
Unnatural Inbound and/or External Links

5. What do you mean by Cloaking?
Cloaking is a Black Hat SEO method in which content presented to the user’s web browser and search engine bot are different. The content meant for the search engine bots is filled with keywords and the user content is normal, in accordance to best SEO practices. This is done by delivering content based on IP addresses or User-Agent HTTP header of user request page.

6. What is Google Search Console or Webmasters Tools?
It is the Google tool which is used to control your website errors, measure performance even also control your website presence in search result.

7. What is more important, having quality content or a high amount of backlinks?
Having quality content is the most important aspect of SEO along with creating high-quality backlinks that pass on good link juice. In terms of SEO, quality is always given more authority than quantity.

8. What is the BERT Algorithm?

BERT(Bidirectional Encoder Representations from Transformers) is a vital algorithm update rolled out by Google on 25th October 2019. This update equips the Search Engine Spider with a Deep Learning Algorithm related to natural language processing. It helps a machine to understand a sentence as a human would, including the nuances in the context.

9. What is a Disavow Link? How to Disavow a link from your website?
In this globalized and intricate generation of internet, there are many harmful or irrelevant sites that could have a negative impact on your site’s SEO if it had a backlink from them. To restrict this, these links are Disavowed, i.e. remove as your site backlink.

To Disavow a link from your website:
Go to Google Search Console and log in
Under the dropdown menu, select the Domain for which you have to disavow links
Click on “Disavow Links”
Click “Choose File”
Upload the list of URLs or domains you need to disavow in a .txt format

10. What are the most important factors for improving Google search rank?
There are a number of factors which improve google search rank-
The quality of content on your website
The length of content that you are using for SEO
The freshness, unique and interactive of your content
By using backlinks
By improving the computation speed for the webpage

11. What is AMP pages in SEO?
The Accelerated Mobile Pages (AMP) is the project implemented by Google that aims to improve the loading speed of web pages on mobile phones. Although users use smartphones to surf the internet, there are still pages that are not adapted to these types of devices.

If the pages are not adapted to mobile phones, the user’s browsing experience decreases, especially when referring to the loading speed. For this reason, Google intends to make various solutions available to users to end this problem.

12. How to optimize for RankBrain?
In October 2015, Google unveiled its new algorithm called RankBrain, which uses artificial intelligence to filter the most relevant results and thus have a more exceptional ability to answer user questions.

Users no longer have to think with what words to perform the search. Actually, just talk directly with the machine. Therefore, in order for our content to position themselves better, they have to be answers to the problems of people written naturally.

The key is to write as if you were talking to someone in front of you, in a colloquial and clear way. RankBrain likes this content because it knows it is easier for most audiences to understand.

13. What is the difference between white hat and black hat SEO?
If the different techniques used by the webmaster to achieve the objective conform to ethical and normative parameters of search engines it is called White Hat, and if not, it is defined as Black Hat

White Hat SEO: When we talk about White Hat SEO, they are strategies that use ethical methods with ‘quality content’ created, which provides added value to the user and, contains relevant keywords in addition to collaborations with opinion experts or influencers. Ads are also included to help promote a website.

The most used technique for White Hat SEO is On-Page SEO which means the compliance of the website with a set of standards that make it easier for the search engine algorithm to track, index and classify semantically.

14. How to increase my Page Rank?
There is a number of ways which are used to improve the ranking of the website’s pages such as –

By pushing relevant and quality empowered content (promotional and informative)
By using target and commonly used keyword phrases
By placing and embedding keyword in the website content
By regularly updating the content
By linking the website with the platform which possesses high traffic
By using alt (alternative) tags or text descriptions

Black Hat SEO: Black Hat is a strategy that seeks immediacy in results and uses techniques that challenge the rules and guidelines of search engines. SPAM in forums or blogs, hidden texts, paid links, disorder and nonsense keywords but that quickly monetize and break navigation of the user with constant links that are not related to the content are some examples. Although these techniques can be effective in the short term, they can be penalized in the long run and be banned from the search engine, which would have a negative effect on sales and brand recognition.

15. How is the bounce rate calculated?
The definition of bounce rate is relatively simple to understand compared to other web analytics metrics. This does not mean that it is a superficial or unimportant fact since its analysis can reveal valuable insights.

The bounce rate offers information about the behavior of users of a website and shows their interaction on the page. Bouncing a web page consists of leaving it without interacting with the page in any way, such as writing a comment or clicking on a link. In other words, bouncing is about leaving the page before doing anything on it. The bounce rate is a parameter of Google Analytics to measure the interest of a website based on the visitor’s circulation through it, at a higher bounce rate, less content visited, which means that another page similar to yours with less rate Bounce will be classified as better quality.

Rb = Tv/Te
Where Rb is bounce rate
Tv is a total one-page visit
Te is total entrance visits

The formula for calculating the bounce rate is quite clear and can be summed up in a simple equation: the number of users who leave the page after just seeing the landing page (the first page they see on the website) and who do not interact on it divided by the total users of the site. Therefore, if 40 users leave without taking any action on a page and we have 100 users in total, the bounce rate is 40%.

February 20, 2020 0 comments

Interview Questions Learn SEO

SEO Interview Questions – 2020 Set_1 – Page 2

by kittusiva.com February 20, 2020

written by kittusiva.com

After Page-1

21) What are the character limitations of title and description tags?
22) Explain Cross-linking and its functions in SEO ?
23) What is Cloaking?
24) What are the steps would you follow to optimize a website?
25) What is Keyword Density?
26) What is HTML Sitemap?
27) What is XML Sitemap?
28) Explain what is SERP?
29) Explain Link Baiting?
30) What is the difference between SEO and SEM?
31) What is Rank brain in SEO?

21) What are the character limitations of title and description tags?
Latest character limits of title and description tags:

Description tag Length: Approximately 160 characters.
Title Tag Length: Approximately 70 characters.

22) Explain Cross-linking and its functions in SEO ?

– Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.

– It doesn’t need to be owned by the same person as it provides the methods that have been be built on the Internet.

– It provides the users with reference sites that consist of the contents similar to the viewing of the site of the document with certain defaults.

– It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.

– The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.

23) What is Cloaking?

Cloaking – In simple word when you as website admin distinguish between search engine crawler or human visitor and serve them different content it is called cloaking.

Black hat Technique because its violate basic search engine guideline of serving quality content to user. It is not advisable to apply cloaking on any website

Types of Cloaking

User-Agent Cloaking
IP based cloaking
JS cloaking
HTTP_REFERER cloaking
HTTP Accept-language header cloaking

If your site uses technologies that search engines have difficulty accessing, like JavaScript, images, or Flash, you will get penalty in SERP

This technique is considered as a violation according to Google’s Webmaster Guidelines.

24) What are the steps would you follow to optimize a website?

5 Steps to Optimize your Website

1. Keyword Research,

2. Create Great Content with Keywords in mind,

3. Speed it Up,

4. Use Landing Pages,

5. Update Your Page Titles

25) What is Keyword Density?
Keyword density is the percentage or amount of keywords or phrases that are present on a web page in comparison to the total number of words present on the page. It is the keyword density by which the relevance of a web page with a specific keyword phrase or keyword is determined, under the concept of Search Engine Optimisation. It is important to understand the context of keyword density for better SEO.

26) What is HTML Sitemap?
The HTML sitemap is site navigation’s text version that too in a bulleted outline. The visitors of the website can easily look for a topic on the sitemap which they are not able to find anywhere on the site by navigating and searching through menus, or the site. With the help of an HTML sitemap, the visitors on a particular site can easily move on the website from one page to another.

27) What is XML Sitemap?
The XML Sitemap is a type of text file that serves the purpose of containing details regarding all the URLs on a particular website. And not just the URLs but extra information about each one of them as well such as metadata, their importance, their other versions, etc. But the main use of a sitemap is to assist the search engines to crawl the website easily so that new changes can be fed to the crawlers directly.

28) Explain what is SERP?
SERP stands for Search Engine Results Page, or Search Engine Results Page, and refers to the list of websites that a search engine returns in response to the keywords of the search. The results usually include a list of websites with their titles, links to the sites and a short description showing where the search matches the content of the page.

Search engines can show three types of results: lists of sites that have been indexed by search engine spiders, lists indexed directly by people and lists of links that paid to appear in search results. There is also search for images, maps, news, and blogs.

29) Explain Link Baiting?
Link Bait is providing valuable content on your website so that other websites will naturally reference/link to it without you ever having to ask. Linkable content can be anything from an in depth research project, to an evergreen guide, to a popular video.

30) What is the difference between SEO and SEM?
When talking about Internet Marketing and achieving better positions on the search results page, there are 2 words that are really the acronym in English of different processes, which are often confused or used as synonyms for Web Positioning.

The difference lies in the way in which this positioning is achieved in the Search Engines. SEO is the acronym in English of Search Engine Optimization, Optimization for Search Engines or Search Engines. This process deals with the natural way in which a Website appears on a Search Engine, also known as an “organic search”.

The other process, known as SEM (Search Engine Marketing), is to get better places through sponsored links.

A company or business that is very clear about its market and that knows the needs of its customers very well is surely already in the top places in the Search Engines. However, it is essential to stay one step ahead of the competition and improve our score (ranking) in the Search Engines. This will increase the traffic of prospects and potential customers to our Website.

31) What is Rank brain in SEO?
It is a machine-learning artificial intelligence system which helps Google search engines some of its search results, in particular, rare or one-of-a-kind queries. Launched in early of the year 2015 and used globally by Google.

February 20, 2020 0 comments

Interview Questions Learn SEO

SEO Interview Questions – 2020 Set_1

by kittusiva.com February 20, 2020

written by kittusiva.com

1) What is Keyword Prominence in SEO?
2) What is SEO and List its types?
3) What is Link Building in SEO?
4) Describe Alexa Rank in SEO?
5) Explain 301 Redirect and when would you use it?
6) List some advantages of link building in Seo ?
7) Differentiate between Dofollow and Nofollow?
8) What is Canonical URL?
9) What is the long tail keywords?
10) What are LSI keywords?
11) What is a No-Follow link?
12) What is a Do-Follow link ?
13) List Types of SEO?
14) What is On Page and Off Page Optimization?
15) What do you mean by Page Rank or PR?
16) What is an in bound and out bound Link?
17) Why backlinks are important in SEO
18) What are best ways of getting a real backlinks to your site?
19) How many types of Meta Tags are there in SEO and what are their characters limits?
20) What is Google Sandbox?
21) What are the character limitations of title and description tags?
22) Explain Cross-linking and its functions in SEO ?
23) What is Cloaking?
24) What are the steps would you follow to optimize a website?
25) What is Keyword Density?
26) What is HTML Sitemap?
27) What is XML Sitemap?
28) Explain what is SERP?
29) Explain Link Baiting?
30) What is the difference between SEO and SEM?
31) What is Rank brain in SEO?

What is SEO:-

Search Engine Optimization (SEO) which much has remained exactly the same. It identifies methods that help your web site rank high in search engine results pages (SERPs). This makes your web site more visible to everyone that wants to get solutions to your brand, product or service may offer via search engines like Google, Yahoo!, and Bing.

1) What is Keyword Prominence in SEO?
Keyword Prominence in SEO is a technique to place keywords or phrases within a Web page in areas like page header, meta tags, opening paragraph or start of a sentence.

2) What is SEO and List its types?
SEO(Search Engine Optimization): SEO stands for Search Engine Optimization. SEO is the method of changing the top rank of a webpage or website in the search results of a search engine.
SEO is a process of keep changing the position of a webpage or website in a search engine results by using desired keywords or phrases.

There are two types of SEO
ON page Optimization.
OFF page optimization.

3) What is Link Building in SEO?
Link building basically means “making incoming links to a website”. This can be achieved in many different ways.

Here are few examples of link Building:
Reciprocal linking is what we call when two webmasters decide to link to each other’s sites.
When you submit your site to website directories, you get a link from these directories to your website.
When you buy blog posts from a blogger, where he or she writes a blog post about your site, and links to it, is also a very important link building practice.
If another site publishes a popular newsletter, and mentions your website, with a link to it, this is also considered link building.

4) Describe Alexa Rank in SEO?
Alexa is a Ranking System set by Alexa.com. Alexa calculates the quality of the website and gives the rank to the website that is compared with world-wise websites and gives the local rank according to the domain registered country.

Alexa gives more information about the website i.e. how many people are visiting the site daily, bounce rate and shows the number of backlinks the website contains. click here to know your alexa site information

5) Explain 301 Redirect and when would you use it?
The meaning of 301 Redirect is ‘moved permanently’ and is a way to send both users and search engines to a different URL from the one they originally requested.One can use 301 redirect to permanently move a website to a new domain.

6) List some advantages of link building in Seo ?
Advantages of link building in Seo

Link building increases quality traffic from relevant sites.
If there are many higher quality links to a website, the website that is linked to, is considered higher quality as well.
Link building puts your website on a map, so to say.
More traffic through your link building efforts means more income from your website.

7) Differentiate between Dofollow and Nofollow?

Dofollow link

Dofollow link is a kind of hyperlink which enhances the ranking of your site as it acts as a backlink that is counted by search engines.

Nofollow link

Nofollow link is an HTML attribute value used to instruct search engine bots that a hyperlink should not influence the ranking of the link target in search engine’s index.

8) What is Canonical URL?
Canonical URL is preferred URL among different versions of your website URL. It helps the search engine chooses one to use among multiple. You can set canonical URL of your website or page are below

Same content, multiple URLs

https://example.com/sample-page/” />

https://example.com/black-shoes/black-and-red-shoes/
https://example.com/red-shoes/black-and-red-shoes/

9) What is the long tail keywords?
Long-tail keywords are used to target specific user queries. Long tail keywords are longer and contains two or more words.

10) What are LSI keywords?
LSI stands for Latent Semantic Indexing. LSI keywords are conceptually related terms that search engines use to deeply understand the content on a webpage.

11) What is a No-Follow link?
Nofollow links are a type of link in HTML that is created by adding rel=”nofollow” attribute. We create nofollow links to instruct search bots to not influence the target link to rank or follow in index.

Example: Brandmars.com

12) What is a Do-Follow link ?
Dofollow links are the type of links that allows search engines to follow the link and reach to the target website. Dofollow passes the links juice and a backlink. By default, all links are the type of Dofollow.

13) List Types of SEO?
There are mainly two types of SEO.

OnPage SEO.
OnPage optimization incorporates those systems that should be possible on the pages of a site. On page optimization includes guaranteeing whether a specific site page is organized in a way with the goal that it gets found by the web indexes for given keywords. It, not just aides in getting great internet searcher positioning additionally expands general decipherability of the webpage.

OffPage SEO.
Off page SEO alludes to procedures that can be utilized to enhance the position of a site in the web index results page (SERPs). Numerous individuals partner off-page SEO with third party referencing yet it is not just that. It is a normal procedure and must be done morally for better and long term results.

14) What is On Page and Off Page Optimization?
On Page and Off Page both activities play an important role in the SEO of a website.

On page Seo Activities consists of:

Optimization of Page Titles
Optimization of Meta Descriptions
Use search engine friendly URLs
Use (H1, H2, H3, H4, etc.) heading tags in your body.
Keyword Density: Use relevant keywords in your article.
Optimize page images.
Do proper Internal Linking.
Off-page Seo Activities list:

Social Networking Sites sharing.
Blogging
Blog Marketing
Forum Marketing
Search Engine Submission
Directory Submission
Social Bookmarking
Link Baiting
Image Sharing
Video Marketing
Local Listings
Article Submission
Quora Answering

15) What do you mean by Page Rank or PR?
PageRank (PR) is an algorithm used by the Google search engine to measure the authority of a webpage. It was invented by Larry Page and Sergey Brin the founders of Google.

16) What is an in bound and out bound Link?
Inbound Links: These links are the type of links which are coming to our website from another website.

Outbound Links: These links are the type of links which are going from our website to another website.

17) Why backlinks are important in SEO ?
Backlinks also are known as inbound link are links from another website to our website. Backlinks are important because some search engines like Google, Bing give more credit to websites that have a good number of quality and relevant backlinks. At the time of creating backlinks, it is recommended to check website authority and spam score.

18) What are best ways of getting a real backlinks to your site?
Below are a few good ways to get real Backlinks.

Create Infographics.
Write good articles that people links.
Do Guest Posting on Niche Website.
Spy your competitors.
Write testimonials

19) How many types of Meta Tags are there in SEO and what are their characters limits?

There are so-many in that 8 tags are important in SEO.

Title tag
Meta description
Canonical tag
Alternative text tag
Robots meta tag
Open graph meta tags and Twitter cards
Header tags
Responsive design meta tag

Page title – 70 characters. Meta description – 160 characters

20) What is Google Sandbox?
Google Sandbox effect, also known as sandboxing and/or Google penalty is the name that is given to the observation of the system by which Google ranks a large number of web pages in the index of its own. Not everybody is sure of its existence but it is believed that this filter came in the Google algorithms more than a decade ago in 2004, somewhere around March.

When a website is active and working well at its level but still not showing in the Google search engine result pages then It might be in Sandbox. If you are trying to rank the newly-registered domain by using the best keywords and Google still not giving the exact value to search results than the Sandbox might be the reason.

The Google Sandbox Theory is that Google puts new websites into a “Sandbox” before they can rank well in a Google search and make their way to the top of a search result. Google wants to make sure that a website is legitimate and not just a fly-by-night website that was set up with bad intentions before it ranks it prominently on the SERP (search engines results page). The theory is used to explain why newly-registered domains or domains that change ownership hands frequently rank poorly no matter how well they are optimized.

February 20, 2020 0 comments

Newer Posts

Older Posts

kittusiva.com

kittusiva.com

Why learn Scala Programming for Apache Spark

Ultimate Guide to Switching Careers to Big Data

Post Graduate Program in Big Data Development

Post Graduate Programme In Full Stack

Technologies Covered and Programs Offered

DSP, DMP and SSP Platforms and provides

1st part: Sourcing the data

2nd part: Platforms & Providers

What is Adobe Analytics & Who to Implementation

Adobe Analytics Implementation

SEO Interview Questions – 2020 Set_2

SEO Interview Questions – 2020 Set_1 – Page 2

SEO Interview Questions – 2020 Set_1

About Us

Feature Posts

Useful Links

Submit Free Article

Are you sure want to unlock this post?

Are you sure want to cancel subscription?

Queue