SEO Interview Questions – 2020 Set_1 – Page 2

After Page-1 

21) What are the character limitations of title and description tags?
22) Explain Cross-linking and its functions in SEO ?
23) What is Cloaking?
24) What are the steps would you follow to optimize a website?
25) What is Keyword Density?
26) What is HTML Sitemap?
27) What is XML Sitemap?
28) Explain what is SERP?
29) Explain Link Baiting?
30) What is the difference between SEO and SEM?
31) What is Rank brain in SEO?

21) What are the character limitations of title and description tags?
Latest character limits of title and description tags:

Description tag Length: Approximately 160 characters.
Title Tag Length: Approximately 70 characters.

22) Explain Cross-linking and its functions in SEO ?

– Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.

– It doesn’t need to be owned by the same person as it provides the methods that have been be built on the Internet.

– It provides the users with reference sites that consist of the contents similar to the viewing of the site of the document with certain defaults.

– It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.

– The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.

23) What is Cloaking?

Cloaking – In simple word when you as website admin distinguish between search engine crawler or human visitor and serve them different content it is called cloaking.

Black hat Technique because its violate basic search engine guideline of serving quality content to user. It is not advisable to apply cloaking on any website

Types of Cloaking

  1. User-Agent Cloaking
  2. IP based cloaking
  3. JS cloaking
  4. HTTP_REFERER cloaking
  5. HTTP Accept-language header cloaking

If your site uses technologies that search engines have difficulty accessing, like JavaScript, images, or Flash, you will get penalty in SERP

This technique is considered as a violation according to Google’s Webmaster Guidelines.

24) What are the steps would you follow to optimize a website?

5 Steps to Optimize your Website

1. Keyword Research,
2. Create Great Content with Keywords in mind,
3. Speed it Up,
4. Use Landing Pages,
5. Update Your Page Titles
 

25) What is Keyword Density?
Keyword density is the percentage or amount of keywords or phrases that are present on a web page in comparison to the total number of words present on the page. It is the keyword density by which the relevance of a web page with a specific keyword phrase or keyword is determined, under the concept of Search Engine Optimisation. It is important to understand the context of keyword density for better SEO.

26) What is HTML Sitemap?
The HTML sitemap is site navigation’s text version that too in a bulleted outline. The visitors of the website can easily look for a topic on the sitemap which they are not able to find anywhere on the site by navigating and searching through menus, or the site. With the help of an HTML sitemap, the visitors on a particular site can easily move on the website from one page to another.

27) What is XML Sitemap?
The XML Sitemap is a type of text file that serves the purpose of containing details regarding all the URLs on a particular website. And not just the URLs but extra information about each one of them as well such as metadata, their importance, their other versions, etc. But the main use of a sitemap is to assist the search engines to crawl the website easily so that new changes can be fed to the crawlers directly.

28) Explain what is SERP?
SERP stands for Search Engine Results Page, or Search Engine Results Page, and refers to the list of websites that a search engine returns in response to the keywords of the search. The results usually include a list of websites with their titles, links to the sites and a short description showing where the search matches the content of the page.

Search engines can show three types of results: lists of sites that have been indexed by search engine spiders, lists indexed directly by people and lists of links that paid to appear in search results. There is also search for images, maps, news, and blogs.

 

29) Explain Link Baiting?
Link Bait is providing valuable content on your website so that other websites will naturally reference/link to it without you ever having to ask. Linkable content can be anything from an in depth research project, to an evergreen guide, to a popular video.

30) What is the difference between SEO and SEM?
When talking about Internet Marketing and achieving better positions on the search results page, there are 2 words that are really the acronym in English of different processes, which are often confused or used as synonyms for Web Positioning.

The difference lies in the way in which this positioning is achieved in the Search Engines. SEO is the acronym in English of Search Engine Optimization, Optimization for Search Engines or Search Engines. This process deals with the natural way in which a Website appears on a Search Engine, also known as an “organic search”.

The other process, known as SEM (Search Engine Marketing), is to get better places through sponsored links.

A company or business that is very clear about its market and that knows the needs of its customers very well is surely already in the top places in the Search Engines. However, it is essential to stay one step ahead of the competition and improve our score (ranking) in the Search Engines. This will increase the traffic of prospects and potential customers to our Website.

 

31) What is Rank brain in SEO?
It is a machine-learning artificial intelligence system which helps Google search engines some of its search results, in particular, rare or one-of-a-kind queries. Launched in early of the year 2015 and used globally by Google.

 

 

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