SEO Interview Questions – 2020 Set_1

1) What is Keyword Prominence in SEO?
2) What is SEO and List its types?
3) What is Link Building in SEO?
4) Describe Alexa Rank in SEO?
5) Explain 301 Redirect and when would you use it?
6) List some advantages of link building in Seo ?
7) Differentiate between Dofollow and Nofollow?
8) What is Canonical URL?
9) What is the long tail keywords?
10) What are LSI keywords?
11) What is a No-Follow link?
12) What is a Do-Follow link ?
13) List Types of SEO?
14) What is On Page and Off Page Optimization?
15) What do you mean by Page Rank or PR?
16) What is an in bound and out bound Link?
17) Why backlinks are important in SEO
18) What are best ways of getting a real backlinks to your site?
19) How many types of Meta Tags are there in SEO and what are their characters limits?
20) What is Google Sandbox?
21) What are the character limitations of title and description tags?
22) Explain Cross-linking and its functions in SEO ?
23) What is Cloaking?
24) What are the steps would you follow to optimize a website?
25) What is Keyword Density?
26) What is HTML Sitemap?
27) What is XML Sitemap?
28) Explain what is SERP?
29) Explain Link Baiting?
30) What is the difference between SEO and SEM?
31) What is Rank brain in SEO?

What is SEO:-

Search Engine Optimization (SEO) which much has remained exactly the same. It identifies methods that help your web site rank high in search engine results pages (SERPs). This makes your web site more visible to everyone that wants to get solutions to your brand, product or service may offer via search engines like Google, Yahoo!, and Bing.

1) What is Keyword Prominence in SEO?
Keyword Prominence in SEO is a technique to place keywords or phrases within a Web page in areas like page header, meta tags, opening paragraph or start of a sentence.

2) What is SEO and List its types?
SEO(Search Engine Optimization): SEO stands for Search Engine Optimization. SEO is the method of changing the top rank of a webpage or website in the search results of a search engine.
SEO is a process of keep changing the position of a webpage or website in a search engine results by using desired keywords or phrases.

There are two types of SEO
ON page Optimization.
OFF page optimization.

3) What is Link Building in SEO?
Link building basically means “making incoming links to a website”. This can be achieved in many different ways.

Here are few examples of link Building:
Reciprocal linking is what we call when two webmasters decide to link to each other’s sites.
When you submit your site to website directories, you get a link from these directories to your website.
When you buy blog posts from a blogger, where he or she writes a blog post about your site, and links to it, is also a very important link building practice.
If another site publishes a popular newsletter, and mentions your website, with a link to it, this is also considered link building.

4) Describe Alexa Rank in SEO?
Alexa is a Ranking System set by Alexa.com. Alexa calculates the quality of the website and gives the rank to the website that is compared with world-wise websites and gives the local rank according to the domain registered country.

Alexa gives more information about the website i.e. how many people are visiting the site daily, bounce rate and shows the number of backlinks the website contains. click here to know your alexa site information

5) Explain 301 Redirect and when would you use it?
The meaning of 301 Redirect is ‘moved permanently’ and is a way to send both users and search engines to a different URL from the one they originally requested.One can use 301 redirect to permanently move a website to a new domain.

6) List some advantages of link building in Seo ?
Advantages of link building in Seo

Link building increases quality traffic from relevant sites.
If there are many higher quality links to a website, the website that is linked to, is considered higher quality as well.
Link building puts your website on a map, so to say.
More traffic through your link building efforts means more income from your website.

7) Differentiate between Dofollow and Nofollow?

Dofollow link

Dofollow link is a kind of hyperlink which enhances the ranking of your site as it acts as a backlink that is counted by search engines.

Nofollow link

Nofollow link is an HTML attribute value used to instruct search engine bots that a hyperlink should not influence the ranking of the link target in search engine’s index.

8) What is Canonical URL?
Canonical URL is preferred URL among different versions of your website URL. It helps the search engine chooses one to use among multiple. You can set canonical URL of your website or page are below

Same content, multiple URLs

https://example.com/sample-page/” />

https://example.com/black-shoes/black-and-red-shoes/
https://example.com/red-shoes/black-and-red-shoes/

9) What is the long tail keywords?
Long-tail keywords are used to target specific user queries. Long tail keywords are longer and contains two or more words.

10) What are LSI keywords?
LSI stands for Latent Semantic Indexing. LSI keywords are conceptually related terms that search engines use to deeply understand the content on a webpage.

11) What is a No-Follow link?
Nofollow links are a type of link in HTML that is created by adding rel=”nofollow” attribute. We create nofollow links to instruct search bots to not influence the target link to rank or follow in index.

Example: Brandmars.com

 

12) What is a Do-Follow link ?
Dofollow links are the type of links that allows search engines to follow the link and reach to the target website. Dofollow passes the links juice and a backlink. By default, all links are the type of Dofollow.

13) List Types of SEO?
There are mainly two types of SEO.

OnPage SEO.
OnPage optimization incorporates those systems that should be possible on the pages of a site. On page optimization includes guaranteeing whether a specific site page is organized in a way with the goal that it gets found by the web indexes for given keywords. It, not just aides in getting great internet searcher positioning additionally expands general decipherability of the webpage.

OffPage SEO.
Off page SEO alludes to procedures that can be utilized to enhance the position of a site in the web index results page (SERPs). Numerous individuals partner off-page SEO with third party referencing yet it is not just that. It is a normal procedure and must be done morally for better and long term results.

14) What is On Page and Off Page Optimization?
On Page and Off Page both activities play an important role in the SEO of a website.

On page Seo Activities consists of:

Optimization of Page Titles
Optimization of Meta Descriptions
Use search engine friendly URLs
Use (H1, H2, H3, H4, etc.) heading tags in your body.
Keyword Density: Use relevant keywords in your article.
Optimize page images.
Do proper Internal Linking.
Off-page Seo Activities list:

Social Networking Sites sharing.
Blogging
Blog Marketing
Forum Marketing
Search Engine Submission
Directory Submission
Social Bookmarking
Link Baiting
Image Sharing
Video Marketing
Local Listings
Article Submission
Quora Answering

15) What do you mean by Page Rank or PR?
PageRank (PR) is an algorithm used by the Google search engine to measure the authority of a webpage. It was invented by Larry Page and Sergey Brin the founders of Google.

16) What is an in bound and out bound Link?
Inbound Links: These links are the type of links which are coming to our website from another website.

Outbound Links: These links are the type of links which are going from our website to another website.

17) Why backlinks are important in SEO ?
Backlinks also are known as inbound link are links from another website to our website. Backlinks are important because some search engines like Google, Bing give more credit to websites that have a good number of quality and relevant backlinks. At the time of creating backlinks, it is recommended to check website authority and spam score.

18) What are best ways of getting a real backlinks to your site?
Below are a few good ways to get real Backlinks.

Create Infographics.
Write good articles that people links.
Do Guest Posting on Niche Website.
Spy your competitors.
Write testimonials

19) How many types of Meta Tags are there in SEO and what are their characters limits?

There are so-many in that 8 tags are important in SEO. 

Title tag
Meta description
Canonical tag
Alternative text tag
Robots meta tag
Open graph meta tags and Twitter cards
Header tags
Responsive design meta tag 

Page title – 70 charactersMeta description – 160 characters

20) What is Google Sandbox?
Google Sandbox effect, also known as sandboxing and/or Google penalty is the name that is given to the observation of the system by which Google ranks a large number of web pages in the index of its own. Not everybody is sure of its existence but it is believed that this filter came in the Google algorithms more than a decade ago in 2004, somewhere around March.

When a website is active and working well at its level but still not showing in the Google search engine result pages then It might be in Sandbox. If you are trying to rank the newly-registered domain by using the best keywords and Google still not giving the exact value to search results than the Sandbox might be the reason.

The Google Sandbox Theory is that Google puts new websites into a “Sandbox” before they can rank well in a Google search and make their way to the top of a search result. Google wants to make sure that a website is legitimate and not just a fly-by-night website that was set up with bad intentions before it ranks it prominently on the SERP (search engines results page). The theory is used to explain why newly-registered domains or domains that change ownership hands frequently rank poorly no matter how well they are optimized.

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